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The Secret of Selling the Negro
Overview
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
RATING
6.0
DIRECTOR
Wayne A Langston
COUNTRY
United States of America
RELEASE DATE
1954
TIME
21m
GENRE
Documentary
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Buffalo Soldiers, Victorio and Manifest Destiny
America's Untold Journey: 450 Years of the African American Experience
